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We have experience in most consumer goods sectors and know each stage of product and market development.

Our experience covers the following areas:
  • Cleaning/washing products
  • Mobile communication
  • Cosmetics
  • Food products
  • Pharmaceuticals
  • Personal care products
  • Hygienic products
  • Oral care products
  • Alcoholic and soft drinks
  • Clothes & footwear
  • Mass Media
  • Advertising
  • Internet
  • Banks & bank services
  • Bulding compounds
  • Chewing gums
  • Household appliances & electrotechnics

The marketing research projects we do cover all the stages of a product/service life cycle, from pre-birth to old age:
  • at the development stage - when needs for a new product/service are determined, we help in concept generation and concept testing
  • during product launch, we offer package testing, price testing and testing of promotional materials
  • for developed products, we conduct product/brand image assessment study, customer satisfaction and advertising & promo campaign effectiveness studies
  • for mature products, we conduct studies which help to improve/change a product/service and assess new market opportunities

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