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Research methods and Technics
Types of Research
ENG
RUS
UKR
Research methods and Technics
CIU
offers a broad spectrum of research services using a variety of
research methods and techniques
:
"Face to face" interviews (in-home, in-hall, in work place, in-street)
Focus groups (centrally located professional focus group facility)
In-depth interviews
Phone interviews
Observation
Experimentation
Types of Research
We offer a wide range of various
types of research
which include:
Omnibus Study
CIU Omnibus Study is a quarterly study of the Ukrainian consumer market. It has a nationally representative sample and provides an overview that allows us to track changes in usage habits, advertising and brand awareness, buying habits, etc. over the course of the year.
A multiple Client and varied theme study.
It has a national representative sample of 2000 respondents aged 18-70 across 24 regions of Ukraine and Crimea (urban and rural Ukraine). If necessary, sample size may be increased.
Designed according to the territorial quotas and representative by sex, age and type of settlement using random route selection.
Conducted through face-to-face interviews at respondent's home place.
Standard frequency - 4 times per year: March, June, September and December.
If necessary monthly conduct of Omnibus study is possible.
Usage & Awareness Studies
Habits & Practices Studies
Customer Satisfaction Studies
Purchase Behavior Studies
Concept Evaluation
Communication Testing
Advertising Testing (all media forms)
Product Testing
Package Design Testing
Brand-name Testing
Image Assessment
Consumer Lifestyle Studies
Advertising & Promotional Campaign Effectiveness
Price Elasticity Studies
Slogan & Symbol Testing
Retail Distribution Checks
Expert Study
Mystery Shopper Studies
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