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Research methods and Technics
Types of Research
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Research methods and Technics
CIU offers a broad spectrum of research services using a variety of research methods and techniques:
  • "Face to face" interviews (in-home, in-hall, in work place, in-street)
  • Focus groups (centrally located professional focus group facility)
  • In-depth interviews
  • Phone interviews
  • Observation
  • Experimentation

Types of Research
We offer a wide range of various types of research which include:
  • Omnibus Study
    • CIU Omnibus Study is a quarterly study of the Ukrainian consumer market. It has a nationally representative sample and provides an overview that allows us to track changes in usage habits, advertising and brand awareness, buying habits, etc. over the course of the year.
    • A multiple Client and varied theme study.
    • It has a national representative sample of 2000 respondents aged 18-70 across 24 regions of Ukraine and Crimea (urban and rural Ukraine). If necessary, sample size may be increased.
    • Designed according to the territorial quotas and representative by sex, age and type of settlement using random route selection.
    • Conducted through face-to-face interviews at respondent's home place.
    • Standard frequency - 4 times per year: March, June, September and December.
    • If necessary monthly conduct of Omnibus study is possible.
  • Usage & Awareness Studies
  • Habits & Practices Studies
  • Customer Satisfaction Studies
  • Purchase Behavior Studies
  • Concept Evaluation
  • Communication Testing
  • Advertising Testing (all media forms)
  • Product Testing
  • Package Design Testing
  • Brand-name Testing
  • Image Assessment
  • Consumer Lifestyle Studies
  • Advertising & Promotional Campaign Effectiveness
  • Price Elasticity Studies
  • Slogan & Symbol Testing
  • Retail Distribution Checks
  • Expert Study
  • Mystery Shopper Studies
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